Dear friends,
Christmas is here in earnest! In the midst of shopping and parties and other holiday rush, we would like to just take a moment of reflection of what Christmas truly means and look back that in spite of Super typhoon Yolanda, flash flood, monsoon rain and (#) Philippine politics….we are grateful for the many blessings – we are able to share the bounty of the soil by bringing to your table abundant farm fresh living foods that nourish us and our community of subscribers – this is made possible for us by our Tarlac and Quezon farmers. Buying foods from them made life a bit easier for their families; big thanks to our clients and subscribers who signpost us to their family and friends and appreciate real healthy food, and bear with our imperfections – we learnt so much from you and aim to continue even more to bring truth and integrity in our business which we truly feel justifies the use of our time and talents in the pursuit of giving people access to real and healthy food; and to our partners and enablers who gave us platforms so that we are able to reach more and wider communities, and above all big opportunities to take our mission to the next level in 2014.
As the new year looms big in the horizon we endeavour to meet each day with inspiration and enthusiasm to educate more individuals and communities about the ethical and social implications of our choices and decisions in food, and mainstream our low impact ethos (pre-order, buying together and subscription) and ensure that we reduce food miles by bringing to your table local and seasonal produce only and develop relationship with our farmers – this makes me feel privileged to share that we know where our food comes from and how these were produced.
Inspiration and Hope
Also we are inspired by many individuals and organisations who work more often un-recognised and unrewarded solely driven by conviction, principles and passion that healthy food should be affordable and accessible to all. At the back of Super typhoon Yolanda we wonder how might we make this right be made real to them, and how can we influence communities to be more aware about the onslaught of fast food and artificial food that continue to threaten our health and the health of our planet (pesticides, fungicides, GMO, hormones, antibiotics, artifical sweetener, flavour enhancer, additives, extenders, preservatives, food colouring, etc). In this context we thought more than ever why this makes our work even more important.
In the meantime, for what’s left of 2013, we would like to celebrate with loved ones about the true joys of the Season. We’ll surely keep you posted for great things to come in 2014.
A Blessed Christmas to you all and a very Happy New Year!
Cheers,
Carmela Zabala & TheVillageGreenShop Team
– “Eat food. Not too much. Mostly plants. “-
Michael Pollan
The VillageGreenShop, your sustainable food enterprise 