The VillageGreenShop, your sustainable food enterprise

Food you can trust!

Where your food comes from, who produce it and how it was produced

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One of the things that we would like to do is to create awareness in consumers about where their food comes from, who produce it and how it was produced and to understand the consequent impact and implication of our food choices and decisions to our health and environment.

At TheVillageGreenShop we designed our business model to ensure that we are transparent about the crucial details of the food we bring to your table.

So we are delighted to introduce to you the organic farm in Tarlac that feeds a growing community of subscribers in Metro Manila.  Roughly it is about 75 miles away from Metro Manila.  Distance matters to food.  Did you know that the bulk of the cost of food you buy from supermarket is transport? Because some items especially if they are not in season and local are transported by air to bring to your local community.  So we encourage you to reduce food miles by eating seasonal and local food and to collaborate in consumption (group-buy) just like how some communities buy from us at the same time each market day.

Tarlac is quite a comfortable distance that allows farmers to pick and harvest veg, fruits and greens early morning and transport them to us at 9 am each market day and enables us to deliver farm-fresh produce to your door.  That is farm-to-table real food that is only possible if you subscribe and group-buy so we can deliver to your doorstep fresh and vibrant pre-ordered produce straight from the farm, avoid any production wastage and inventory surplus, and ensure a stable & affordable price . This is quite the opposite model in traditional supermarket food shopping hence we are not surprised why their organic produce which seem more than a week old but nonetheless is about 100% to 200% higher because transport and allowance for spoilage are hidden cost that are passed on to consumers.

Our visit to the farm was timely as it coincided with mid-year assessment.  They are looking how to embed resilient structure in the farm and weather climate change, align production with growing demand, transform conventional farmlands in the country side into organic farms, involved the farmers in the organic certification through participatory guarantee system.

This farm started small but through the years of unfaltering campaign for healthy and sustainable lifestyle the result took off and generated buy in from a growing community of subscribers. TheVillageGreenShop is one of their committed campaign-partners and delivery channels of low carbon and sustainable lifestyle.

We would like more and more people to rethink their eating and food shopping habits.  It will make a massive difference to your health and the health of your family and our planet.

Mountain Rice

Mountain Rice

Real food grows on living soil.

Real food grows on living soil.

Seedlings of salad greens and leafy veg

Seedlings of salad greens and leafy veg

Seedling tray of Kale

Seedling tray of Kale ready for transplanting.

Worm bed that provides nutrient-rich fertiliser for plants and soil.

Worm bed that provides nutrient-rich fertiliser for plants and soil.

Heaps of carabao manure that fertilises the soil.

Heaps of carabao manure that fertilises the soil.

Fertilisers in ceramic jars.

Fertilisers in ceramic jars.

Ready for transplanting.

Grass clippings as a mulch for plants. Why? conserves moisture, prevent weed growth, cool the soil and add organic material to the soil.

Grass clippings as a mulch for plants. Why? conserves moisture, prevent weed growth, cool the soil and add organic material to the soil.

Leaves emerging.

Leaves emerging.

This 9 feet deep well  irrigates the soil but more than that it's the hard physical labour of harvesting water.

This 9 feet deep well irrigates the soil but more than that it’s the hard physical labour of farmers that keeps this water flowing off the well through the soil.

Water is pumped from the well and stored in these containers.

Water is pumped from the well and stored in these containers.

Different varieties of green leafy veg

Greenhouse for lettuces and herbs.

Greenhouse for lettuces and herbs.

Rows of calamansi grow alongside a barrier.

IMG_1576

Rosie, our harworking assistant is in charge of packing, sorting out the produce once it gets to us and dispatching your orders.

Soil is enriched of natural nutritional fertilizer so it meet your needs.

True leaves are emerging from this seed tray of romaine.

True leaves are emerging from this seed tray of romaine.

As we recommended the farm will bring back all the herbs that you will enjoy: dill, tarragon, thyme, rosemary.  In this photo, ashitaba is coming in strong.  The plant is used for “heartburn” (gastroesophageal reflux disease, GERD), stomach ulcers, high blood pressure, high cholesterol, gout, constipation, and hay fever. It is also used for cancer, smallpox, fluid retention, blood clots, and food poisoning. Women use it to increase the flow of breast milk. The fresh leaves and dried powder are used as food.

The farm will replant all the herbs that they got rid off because they don’t know who will eat them. Expect dill, tarragon, thyme, rosemary, etc. next harvest season In this photo, ashitaba is coming in strong. The plant is used for heartburn, stomach ulcers, high blood pressure, high cholesterol, gout, constipation, and hay fever. It is also used for cancer, smallpox, fluid retention, blood clots, and food poisoning. Women use it to increase the flow of breast milk. The fresh leaves and dried powder are used as food.

Soon carrots will be a regular feature in our weekly produce offerings.

Soon carrots will be a regular feature in our weekly produce offerings.

Ferns are new addition to our weekly green leafy offerings.

Ferns are new addition to our weekly green leafy offerings.

One way to enjoy (yes, cheaper) organic food is to eat produce in season. Calamansi is in abundance this season.

One way to enjoy (yes, cheaper) organic food is to eat produce in season. Calamansi is in abundance this season.

This 3 feet red lady papaya is not just a beauty but is bounty aplenty of anti-oxidant, Vitamin E and E and folate.

This 3 feet red lady papaya is not just a beauty but is bounty aplenty of anti-oxidant, Vitamin E and C and folate.

Soon we will be offering our own native and white chickens, and ducks too including pastured pork.

Native chickens are fed outdoors.

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Author: The VillageGreenShop

The VillageGreenShop is a low carbon food social enterprise that champions local and organically grown fruits, veggies and herbs including stringently selected grass-fed and free-range meat, cheese and dairy products sourced directly from indigenous community supported farms and farmers co-op. We, at The VillageGreen Shop, sell only what we eat according to our strict criteria of NO PESTICIDES, FUNGICIDE, NO GMO, and NO HORMONE and ANTIBIOTICS.

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