One of the things that we would like to do is to create awareness in consumers about where their food comes from, who produce it and how it was produced and to understand the consequent impact and implication of our food choices and decisions to our health and environment.
At TheVillageGreenShop we designed our business model to ensure that we are transparent about the crucial details of the food we bring to your table.
So we are delighted to introduce to you the organic farm in Tarlac that feeds a growing community of subscribers in Metro Manila. Roughly it is about 75 miles away from Metro Manila. Distance matters to food. Did you know that the bulk of the cost of food you buy from supermarket is transport? Because some items especially if they are not in season and local are transported by air to bring to your local community. So we encourage you to reduce food miles by eating seasonal and local food and to collaborate in consumption (group-buy) just like how some communities buy from us at the same time each market day.
Tarlac is quite a comfortable distance that allows farmers to pick and harvest veg, fruits and greens early morning and transport them to us at 9 am each market day and enables us to deliver farm-fresh produce to your door. That is farm-to-table real food that is only possible if you subscribe and group-buy so we can deliver to your doorstep fresh and vibrant pre-ordered produce straight from the farm, avoid any production wastage and inventory surplus, and ensure a stable & affordable price . This is quite the opposite model in traditional supermarket food shopping hence we are not surprised why their organic produce which seem more than a week old but nonetheless is about 100% to 200% higher because transport and allowance for spoilage are hidden cost that are passed on to consumers.
Our visit to the farm was timely as it coincided with mid-year assessment. They are looking how to embed resilient structure in the farm and weather climate change, align production with growing demand, transform conventional farmlands in the country side into organic farms, involved the farmers in the organic certification through participatory guarantee system.
This farm started small but through the years of unfaltering campaign for healthy and sustainable lifestyle the result took off and generated buy in from a growing community of subscribers. TheVillageGreenShop is one of their committed campaign-partners and delivery channels of low carbon and sustainable lifestyle.
We would like more and more people to rethink their eating and food shopping habits. It will make a massive difference to your health and the health of your family and our planet.